ÂÜÀòÂÒÂ×

Florentina Santosa is a highly skilled business analyst with extensive experience across various sectors. Currently serving as a Senior Business Analyst at Fashom, Florentina leads a cross-functional team in designing and implementing a generative AI chatbot, achieving significant cost reductions and exceeding market analysis targets. Previous roles include Community Manager at BLOCK71 Singapore, where Florentina enhanced startup enrollment and fostered key partnerships within the tech ecosystem. As a Partner Business Manager at Hewlett Packard Enterprise, Florentina drove substantial growth through strategic relationships and data analysis. Early career experience includes impactful roles in marketing at L'Oréal and ReadyDok, along with co-founding the sustainable fashion brand The Lokatara, demonstrating a strong entrepreneurial spirit and proficiency in project management. Florentina holds a Master of Science in Business Analytics from the University of California, Davis, and a Bachelor's degree in Business Administration from Institut Teknologi Bandung.