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Greta Bartkute is a seasoned Product Designer with extensive experience in creating user-centric designs across various platforms, including CTV, web, and mobile applications. Currently at FX Digital since January 2022, Greta has led user experience design and research initiatives on notable projects such as UKTV Play, DYN, and GCN. Previously, at Entain, significant contributions were made to optimize the user experience for the Bwin product, enhancing conversion rates through thorough design concepts and usability testing. Greta's earlier roles include UX Analyst at Nordcode Technology and UX Designer/Web Developer at OFoundation, where hands-on design and usability testing were integral to project success. Educational qualifications include a Masterā€™s degree in Human Computer Interaction from the University of Birmingham and a Bachelorā€™s degree in Multimedia Technology from Kaunas University of Applied Science, along with supplementary studies in Computer Software Engineering.