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Felipe Buitrago Morales is an experienced marketing professional with a strong background in performance and digital marketing. Currently serving as the Head of Performance at Farmatodo since October 2023, Felipe previously held multiple roles at Elenas from August 2020 to October 2023, including Seller Acquisition Manager and Growth Sr. Analyst. Previous positions also include Digital Trafficker at Merqueo, Community Manager at Abstraer Estrategias, and Community Manager at Coctel Brand. Felipe's educational background includes a degree in Advertising from Universidad Pontificia Bolivariana and various marketing-related diplomas from MDA Latam and Platzi. Expertise encompasses planning and executing marketing campaigns focused on acquisition, retention, and reactivation across digital platforms.