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Matthew Hully is an accomplished professional specializing in CRM and loyalty strategies, currently serving as the Director of CRM & Loyalty at FARFETCH since February 2022. Previously, Matthew held the position of Director of Global Loyalty at Deliveroo and Head of CRM & Loyalty at John Lewis Partnership, where responsibilities included managing teams and loyalty schemes. At John Lewis, Matthew also led significant initiatives in CRM and digital marketing, overseeing budgets exceeding £50 million. Additional experience includes roles in business development and brand innovation, having contributed to the establishment of JLP Ventures and various commercial strategy projects. Matthew began their career at Tesco, progressing through roles in site research and commercial strategy. Matthew holds a degree in Accountancy and Financial Management from Loughborough University.