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Mahtab Forootan is a user experience researcher with extensive experience in the e-commerce sector. Currently working at Farabi Financial Group since April 2024, Mahtab previously held the position of user experience researcher at Okala, where contributions included enhancing user interfaces through the analysis of user behavior and decision-making processes. Prior experience includes serving as a UX researcher at Basalam, focusing on product discovery to address user interactions, and content management roles at EB Home and Shetabiz, emphasizing content marketing strategy and creation. Mahtab holds a Master's degree in Business Administration from Bahar Educational Institute and a Bachelor's degree in Law from the University of Tehran.