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Guilherme Ricardo Arvate Alvares currently serves as the Director of Growth & Marketing at Far.me, after previously holding the position of Head of Growth at Caju, where significant achievements included a fourfold growth for a leading Brazilian HR Tech. Prior to that, Guilherme excelled as the Growth Marketing Coordinator at QuintoAndar, contributing to a remarkable twentyfold growth for Brazil's largest Prop Tech Unicorn, while managing substantial paid media campaigns and aligning performance marketing with overall company goals. Early career experiences include roles as a Growth & Performance Marketing Analyst at IPES Consultoria and as a founder of Rooty Roofs. Guilherme's academic background includes a Bachelor's degree in Business and Industrial Engineering from Escola Politécnica - USP and participation in several international programs focused on innovation and design.