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Lawrence Norman spent 21 years at adidas based in Israel, Germany, Spain, the Netherlands, Greece and the US. His roles included VP, adidas Global Basketball and GM for South East Europe with direct oversight for a 400-person team responsible for adidas and Reebok brands in Greece, Cyprus, Serbia, Croatia, Slovenia, Montenegro, Kosovo, Albania, FYROM and Bosnia-Herzegovina.

In the startup world, Lawrence was SVP Business Development with HEED, a startup that uses Internet of Things analytics and Artificial Intelligence to engage with live events. He is currently an advisor to Storr, a peer-to-peer marketplace where people make money instead of traditional e-commerce channels, and GameOn, which turns complicated stats and odds into free and simple prediction games for the everyday fan, with real cash prizes.

Lawrence played 4 seasons of pro basketball in Israel. He is also a Board Member of Peace Players International, which uses the game of basketball to unite, educate and develop young leaders in order to create a more peaceful world by changing perceptions.

Lawrence received a BA and MBA from Clark University in Worcester, MA. He is on the Clark University Graduate School of Management Board of Directors.