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Lloyd is the Founder & Managing Partner of Sharp Alpha Advisors, a firm that specializes in sports betting startups, venture capital, M&A, and technology. He is a mentor to both Techstars and the leAD Sports Accelerator. He also advises some of the world's most recognizable sports franchises and media brands on their fan engagement strategies. Lloyd is a frequent keynote speaker, guest lecturer, and podcast guest on the topic of innovation and investment in the sports betting industry, and has been interviewed or cited by most major publications on the topic.

Lloyd completed his undergraduate studies, in Economics, at The Wharton School of Business and his post-graduate studies, in Computer Science, at Columbia University.