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Inma Cañadas has a strong background in marketing and business development. Inma began their career at Flare Industries as an Office Manager, where they supervised sales representatives and participated in bidding processes for engineering projects. Inma then moved on to Holosens S.A.C, where they worked in account management and was responsible for developing web platforms and mobile applications. In 2012, they co-founded Cinepapaya and served as the CMO, overseeing marketing strategy, client acquisition, and product deployments. In 2016, they joined Fandango as the VP Head of Marketing for Latin America. Currently, they are the co-founder and CMO of Keynua.

Inma Cañadas attended Y Combinator in 2019. Prior to that, they obtained a Bachelor of Arts degree in Business from Nova Southeastern University in 2002. Inma may have also pursued another Bachelor of Arts degree at Nova Southeastern University, but the field of study is unknown.