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Melissa Astete is a seasoned marketing professional with a robust background in brand management and innovation. Currently serving as Senior Brand Manager for Innovation at Fancy Sprinkles since September 2024, Melissa previously held multiple senior brand management roles at Dole Sunshine Company from October 2020 to August 2024, focusing on pantry and dry snacks as well as snacking innovation. Melissa's experience includes a significant tenure at think!, where innovative projects such as the launch of the thinkKIDS brand were successfully executed. Prior to this, Melissa worked at Dogswell from 2005 to 2016, progressing from Product Manager to Brand Manager, and contributing to the launch of over 140 products. Melissa holds an MBA in Marketing and Entrepreneurship from UCLA Anderson School of Management and a BS in Business Administration from the University of Southern California.