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Daniel Ariza is a seasoned design professional with extensive experience in user experience and creative direction. Currently serving as a Senior UX Designer and Senior UX Engineer at Fanatics since August 2022, Daniel previously co-founded CORE, where the focus was on maximizing individual and team potential through thoughtful product development. Daniel established the design team at Enbala Power Networks, leading the creation of their first design process and shaping multiple software products. As a co-founder at Herringbone ATS, responsibilities encompassed product design and branding. Earlier roles included Design Director at Hashrocket, Creative Director and Owner of Big Guns Design, and Senior Designer at Pixelgrazer. Daniel's foundational career began as a Graphic Designer at RELEVANT Media Group, paving the way for a robust portfolio in design and technology. Daniel holds an Associate's Degree in Graphic Design Technology from Valencia College.