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Andrew Roach has a diverse work experience in various industries. Andrew is currently the Director of Account Management at Fanaply, where they lead the Account Management department in developing strategies and delivering NFT sales and marketing campaigns with high-profile partners in music, sports, and entertainment. Prior to this, they worked at Dine Alone Records as the General Manager, where they led the team in creating marketing and sales plans for artists and successfully executed brand partnership opportunities. Andrew also served as the Director of Operations at Dine Alone Records, where they built internal processes, recruited new hires, and produced events. Earlier in their career, Andrew worked at Cadence Music Group as the Director of Artist & Label Services, managing key relationships with label partners and expanding the company's reach globally. Andrew was also a Senior Account Manager at CBC/Radio-Canada, leading the account management team and overseeing digital operations. Before that, they worked at Cineplex Entertainment as a Digital Product Manager, developing marketing programs and improving the online user experience. Additionally, they held managerial roles at Universal Music Canada, overseeing the start-up of merchandise and D2C businesses and managing relationships with independent record labels. Andrew began their career as an Operations Manager at Indie Pool. Overall, they have demonstrated a strong track record in leadership, strategic planning, relationship management, and revenue growth across various industries.

Andrew Roach attended McMaster University from 1999 to 2003, where they obtained an Honours Bachelor of Commerce degree with a focus on Business.