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Cassandra G. possesses extensive experience in the music industry, having held various roles that showcase expertise in marketing, playlist curation, and music licensing. As a Street Team Member at Fan To Band and Jonas Group Entertainment, Cassandra actively promoted artists and engaged with music communities. Previous experience includes serving as a Playlist Curator and Student Intern at Musicto, where Cassandra conducted TikTok marketing research and created original playlists. Additional internship roles at Flavorlab and baseline HQ involved compiling potential music tracks for sync placements, researching industry trends, and contributing to artist development. Educational qualifications include a Master of Arts in Music Business from New York University and a Bachelor of Science in Music Industry Studies from the University of the Pacific.