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Simon Barker is a seasoned performance data analyst currently working at Family Fund since October 2021, where responsibilities include developing automated reporting systems and creating Power BI dashboards to enhance grant delivery performance. Prior to this, Simon operated as a digital analyst and IT consultant for local businesses through SimonBarker.com, focusing on digital marketing and website optimization. Experience also includes digital analysis roles at 4x4 Accessories and Tyres, where contributions involved improving SEO strategies, and founding Zath UK Technology Blog as Editor. Earlier career involvement with North Yorkshire Police encompassed managing HR systems and ensuring data accuracy in a high-demand environment. Simon holds a BSc in Business Information Technology and an HND in the same field from Leeds Beckett University.