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Pero Petricevic is a seasoned product designer with extensive experience across various companies in the tech industry. Currently serving as Principal Product Designer at Falkon since November 2022, Pero leads the UX process from concept to launch, working collaboratively with engineers and data scientists. Prior experience includes roles at Cerebra Technologies, where Pero designed products utilizing machine learning and natural language processing to assist retailers, and at LeadDyno, focusing on the complete design process from concept to production. As Principal Product Designer at Vinaio, Pero created a SaaS solution for vineyard management and refined product vision. Additional experience encompasses freelance design work and project management positions at Hacker Lab and Webify Lab, complemented by co-founding Better Care. Pero holds a Bachelor of Arts in International Relations and Affairs from the University of California, Davis.