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Leidy Montoya Ochoa possesses extensive experience in various managerial and financial roles within multiple industries. Currently serving as Subgerente de Experiencia de compra at Falabella Retail S.A. since March 2017, responsibilities include designing and implementing customer experiences and new services, along with acting as Product Owner for the Aliado Emprendedor Falabella sales channel. Prior to this, Leidy held the position of Jefe de Producto CMR Falabella at Banco Falabella S.A., where strategic market and commercial initiatives were developed to enhance payment methods usage. Additional experience includes roles such as Gerente Administrativa y Financiera at TRANSPORTES LEI LTDA and Coordinadora nacional de administración y compras at Cafesalud Medicina Prepagada. Academic qualifications include a degree in Contador Público from Universidad Piloto de Colombia and a Master’s in Dirección Financiera from Universitat de Barcelona.