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Greg Martin is an experienced business and financial analyst currently working at Serenia Life Financial since January 2018, where responsibilities include financial process improvement, management reporting, and supporting annual budget development. Prior to this role, Greg spent fourteen years at Revera Inc. as Manager of Business Performance & Analysis, where financial reporting, forecasting, and strategic planning were key functions. Additional experience includes positions at Shoppers Drug Mart and Pharma Plus Drugmarts Ltd., focused on accounting and financial systems. Greg holds a Diploma in Business Administration - Accounting from Conestoga College and has pursued further education in business analysis and accounting certifications.