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LiMei Ruan is a seasoned professional in the field of knowledge and insights, currently serving as Senior Director at fairlife, LLC since February 2018, after holding roles as Director and Senior Manager within the same team. LiMei's previous experience includes working at IRI from December 2012 to February 2018, where responsibilities ranged from overseeing strategic analytics projects as an Associate to conducting extensive data analyses as a Junior Associate. Additionally, LiMei contributed insights for major brands as a Client Insights Analyst at IRI and held various roles at NPD Group from December 2007 to December 2012, focusing on consumer insights for notable clients. Early career experience includes a position at the Chinese American Service League from September 2000 to November 2007. Academic credentials include an MBA from Northwestern University's Kellogg School of Management and a Bachelor's degree in Marketing from DePaul University.