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Jean-Luc Desire holds extensive experience in the automotive and industrial sectors, currently serving as Director of Business Development for Europe at Noregon Systems and as an Advisory Board Member at BytEdge, Inc. Notably, Jean-Luc's consultancy at JLD Impact focuses on enhancing strategy and operational performance in the automotive industry. Previously, Jean-Luc was CEO of Haldex, achieving record sales and a 30% increase in stock value, and Vice President at Tenneco and WABCO, where significant EBIT improvements and sales growth were realized. Early career roles included Marketing Director at Peugeot in China and various leadership positions at PSA Peugeot Citroën. Jean-Luc's academic credentials include a Master's degree in Engineering from CentraleSupélec and an Executive MBA from HEC Paris.