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Bill Fioritto has extensive experience in the advertising and marketing industry. Starting in 2004, they worked as an Art Director at TDCI, where they played a crucial role in developing the branding identity for the BuyDesign Software product line. In 2005, they joined GSW Worldwide as an Intern for a few months before transitioning to Fahlgren Mortine, where they currently hold the position of Creative Director. In this role, Bill leads the creative on fully integrated campaigns for various industries, with a particular focus on travel tourism. Bill has worked on notable brands such as McDonald's, Krazy Glue, and Napa, as well as collaborated with different CVBs on a state and city level.

Bill Fioritto attended Columbus College of Art & Design from 2001 to 2005, where they completed a Bachelor of Fine Arts degree in Graphic Design & Advertising.