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Lara James joined Facing History and Ourselves as its first Chief Marketing Officer in November 2017. In this new role, Lara leads planning, development and execution of all go-to-market activities, working across the organization to build our reputation and scale our impact. Prior to joining us, Lara served as Vice President, Brand Marketing for MassMutual, most recently, leading MassMutualā€™s rebranding, including its current ā€œLive Mutualā€ advertising campaign. Lara served for nearly a decade as Vice President, Brand Marketing at Capital One, where she led the successful extension of the Capital One brand beyond the credit card vertical, and into consumer lending and retail banking.

A seasoned marketing veteran, Laraā€™s marketing communications have been recognized nationally and globally by both financial services and communications industry associations. Lara herself has been recognized four times by Black Enterprise magazine, including in 2017 as a Top Woman in Advertising and Marketing. Lara has a Bachelor of Arts from Oberlin College in History.