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Elizabeth Gavin is an experienced digital marketing professional currently serving as an Adjunct Professor at Northern Illinois University, specializing in digital marketing campaign measurement and paid digital advertising. With a strong background in digital marketing management, Elizabeth has held senior roles at the Fabricators and Manufacturers Association and previously was a Marketing Manager at Induction Innovations, Inc. and a Marketing Coordinator at ABC Plumbing, Sewer, Heating, Cooling & Electric. Elizabeth's expertise encompasses campaign design, data integration, email marketing automation, and strategic marketing initiatives, supported by a Master of Science in Digital Marketing from Northern Illinois University and a Bachelor of Arts in Fashion Business from Columbia College Chicago.