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Michael grew up as a meat-loving Queenslander. As a child, he once penned a song (more like a demanding chant) entitled “Steak of Glory”. He became vegetarian in 2015 for health, environmental and ethical reasons and has since gone fully vegan.

Michael loves to cook healthy food for his family which includes a 4 and a 2-year-old. He wanted to combine his passion for the planet with his healthy home cooking habits to create a whole food plant based meat-alternative.