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Raymundo Baccheretti Neto, also known as Ray, is an accomplished professional with extensive experience in sales and commercial management across various industries in Latin America. Currently serving as the KA Head Commercial for Faber-Castell Brasil since June 2024, Ray oversees the management of distribution, marketing, and trade strategies while driving business relationships and team motivation. Prior to this role, Ray was the National Sales Manager at Brown-Forman from June 2018 to June 2024, and held significant positions at Ypê, Globalbev Bebidas e Alimentos S/A, Ferrero, Red Bull, and Anheuser-Busch InBev. Ray's educational background includes multiple MBAs from FGV and FAAP, focusing on Business Management, People Management, and Logistics.