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Keith Carl is an experienced sales and general management professional with a strong background in the furniture industry. Currently serving as Sales Director and previously as National Sales Manager at AHF Ltd since September 2018, Keith contributed significantly to the growth of the company. From October 2007 to the present, Keith has held the position of General Manager at Ex Dfs and Fabb Sofas, where involvement in an ambitious store opening program was a key achievement. Additionally, Keith served as General Manager at FABB Sofas from July 2016 to June 2018. Previously, from October 2005 to July 2016, Keith managed a flagship DFS store, overseeing an annual turnover of £10 million and the central distribution of furniture valued at £25 million. Keith was notably headhunted by Lord Kirkham, founder of DFS, to join their new venture, reflecting a recognized expertise in the field.