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Roberto Ricossa serves as the Regional Vice President for Latin America at F5 since August 2016, bringing extensive experience in channel and business development from prior roles at Aruba, Avaya, Nortel, and Anixter. At Aruba, Ricossa held positions such as Channel & Business Development Director and VP & Managing Director for LATAM. With a substantial background in inside sales and marketing strategies at Avaya, responsibilities included overseeing worldwide inside sales for the mid-market segment and leading marketing efforts across the Americas. Ricossa also held key marketing leadership roles at Nortel, enhancing brand reputation and channel partnerships across the Americas and CALA regions. Ricardo's career began at Anixter in 1993, where Roberto focused on sales and marketing within the Latin American networking solutions sector. Ricossa earned a Bachelor in Science, Industrial Engineering from Universidad Iberoamericana in Mexico City.