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Carolina Meneghelli Ferrari is a seasoned marketing professional with a strong background in digital marketing and performance analysis. Currently serving as Gerente de Marketing at F360 since April 2023, Carolina has previously held key roles such as Coordenadora de Marketing Digital at Athié Wohnrath and iugu, where responsibilities included planning and executing branding and performance campaigns, managing media strategies, and analyzing key performance indicators. With earlier experience as an Analista de Marketing de Performance Senior at Livelo Brasil and roles at Nextel Brasil, Carolina has developed expertise in lead generation, campaign optimization, and B2B communication. Academic credentials include a Bachelor's degree in Business Administration with a focus on Marketing from Universidade Presbiteriana Mackenzie and a postgraduate degree in Communication and Digital Media from ESPM.