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Lana Halilkanovic has been working in the data analysis field since 2015. Lana began their career at GfK as a Data Analyst Assistant in 2015. In 2018, they moved to EyeSee, where they worked as a Data Analyst and then as a Senior Data Analyst.

Lana Halilkanovic attended the Faculty of Economics and Business at the University of Belgrade from 2011 to 2018, where they studied Statistics.