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Michal Finkelstein is an accomplished professional with extensive experience in product marketing, assistive technology, and business development. Currently serving as a Product Marketing lead at EyeControl since October 2020, Michal has successfully directed various initiatives, including the creation of training videos and managing product photoshoots, while also acting as the company spokesperson. Previously, Michal held the role of Product Specialist at EyeControl, overseeing project management and fostering relationships in the health technology sector. Michal's background includes serving as an Assistive Technology and Communication Expert with the Ministry of Education, where technology implementation and user support were key focuses. Additionally, Michal has experience from HealthIL in digital health analysis, a background as a flight attendant at EL AL Israel Airlines, and intelligence research in the IDF. Michal holds an M.B.A. in Strategy and International Management from Ben-Gurion University and a Bachelor's degree in Audiology and Speech-Language Pathology from Tel Aviv University.