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Avichai Elbaz has extensive experience in sales and marketing roles, currently serving as VP Sales at Eybna since February 2016, with previous positions at the company including Marketing Manager, Marketing Communications Manager, and Content & Media Manager. In addition to industry roles, Avichai contributes to academia as a Guest Lecturer at both The Hebrew University of Jerusalem and Technion - Israel Institute of Technology since September 2022 and March 2021, respectively. Avichai's career also includes military service as a Commander in the IDF - Israel Defence Forces from November 2009 to November 2012.