ÂÜÀòÂÒÂ×

Rob Cook, CPA, currently serves as a Personal CFO & Tax Advisor at Contender Financial, where the focus is on assisting entrepreneurial sales professionals with tax reduction, financial independence, and cash flow enhancement. In addition, Rob is a Tax Manager in the EY Private division, addressing the unique wealth and tax challenges faced by private companies and their owners. Earlier experience includes serving as an Account Executive at The Elements Financial Planning Systemâ„¢, where significant sales growth was achieved, and as a Podcast Host for Contenders Wanted. Rob has held various roles in financial planning and tax accounting at organizations such as CAPTRUST and EY, with responsibilities ranging from tax return preparation for high-net-worth individuals to technical auditing and advisory work. Rob holds a Master of Accountancy and a Bachelor of Science in Accounting from Brigham Young University.