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Reef Zalait possesses a robust background in business development, innovation, and sales, highlighted by roles such as Senior Consultant and Business Development Manager at EY, and Sales & Marketing Manager at SKN Finance Portal. Previous experience includes serving as Security Manager at Security Squad Inc., and various positions within the Israel Defense Forces, including Non-Commissioned Officer of Operations, Commander, and Combat Soldier & Medic in the Yahalom Special Combat Engineering Unit. Reef Zalait completed a Bachelor of Business Administration with a focus on Entrepreneurship and Finance from Reichman University between October 2020 and August 2023.