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Alejandro Fernandez Cervantes is a seasoned professional in digital consulting and business development, currently serving as a Digital Consulting Strategist at EY since October 2024. Prior experience includes roles as a Digitization Practice Executive at Ulises Tech and Business Development Director for North America at Novacomp. Alejandro's diverse career spans over two decades, with significant positions at Cognitiva IBM Watson, SoftwareONE, and Microsoft, where responsibilities ranged from sales leadership to strategic planning. Alejandro holds advanced certifications in organizational management and leadership coaching, along with a Master's in Group Psychology Studies and a Bachelor's in Advertising. Notable accomplishments include driving digital transformation initiatives and achieving substantial revenue growth through strategic partnerships across Latin America.