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Wim Kroes has a diverse work experience in various business development and sales roles. Wim currently works as a Business Developer at Extenda Retail, a leading retail technology firm formed from the merger of Visma Retail and Extenda. Previously, they served as a Business Development Manager at Wiraya, where they combined interactive voice calls, landing pages, and personalized text messages to engage customers. Before that, they worked as a Sales Executive at The CEO Magazine - EMEA and as a Business Development Representative at Smartson. Wim also has extensive experience in assortment management and sales, having worked at Albert Heijn for seven years.

Wim Kroes completed their education at various institutions. Wim started their academic journey at Saenredam College in Zaandijk, Netherlands, where they pursued a VMBO (pre-university education) degree in the field of Economy and Sociology, graduating in 2010. Wim then attended Pascal College in Zaandam, Netherlands, from 2010 to 2013, where they completed their HAVO (Higher General Secondary Education) degree with a focus on Economy and Sociology. Finally, from 2015 to 2018, Wim Kroes enrolled at Mälardalen University where they pursued a degree in International Business Management. The specific degree name is not mentioned.