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Brendan Johnston is the Founder and Principal of JLZ Consulting, utilizing over 25 years of experience in global technology, telecoms, Earth Observation, and financial services to provide management consulting and advisory services. Brendan serves as a Strategic Advisor for Expresia, a leading SaaS Digital Experience Platform, and previously held the role of Head of Sales at Backbone, a global digital agency focused on Digital Transformation SaaS solutions. Brendan's extensive background includes positions such as Head of Global Marketing at Forecast Global and General Manager at UrtheCast, along with senior roles at Rogers Communications, Vision Critical, Sony Mobile Communications, T-Mobile, and Siemens. Brendan possesses a strong educational foundation with an MBA from London Business School and executive education from Northwestern University and AGSM @ UNSW, complemented by a Bachelor of Commerce in Finance from The University of British Columbia.