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Hebatallah M. Nofal possesses extensive experience in market, sales, and strategy roles across various industries. Currently serving as Manager: Market, Sales and Strategy at Expo 2020 Dubai since December 2021, Hebatallah previously held significant positions at Mondelēz International, including Singapore Lead - Trade Marketing Head and Sales Operations, where responsibilities included growing export business and managing distributor capabilities. Prior experience includes roles at Mars and Unilever, focusing on trade marketing and sales channel management, respectively. Hebatallah started a career in banking as a Wealth Manager at CIB, effectively managing a substantial portfolio. An academic background includes a B.Sc in Management with highest honors from The German University in Cairo.