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The Marketing and Research team at Explorer Research is responsible for conducting cutting-edge shopper behavior studies using both conscious and nonconscious research methods. This team designs and executes immersive testing environments, analyzes biometric data like eye-tracking and facial coding, and utilizes virtual reality simulations to provide actionable insights on packaging, planograms, and point-of-sale marketing. They deliver comprehensive solutions to enhance retail design, e-commerce engagement, and overall shopper activation, leveraging their extensive experience to drive growth for top global brands.