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Luis Carlos Velazquez Gallardo is a seasoned marketing professional with extensive experience in various leadership roles, currently serving as Chief Marketing Officer at Grupo Xcaret since February 2012. Prior positions at Grupo Xcaret include Director de Marketing y Relaciones Públicas, Subdirector de Marketing, Senior Marketing Manager, and Brand Manager. Luis Carlos previously contributed to Coca-Cola FEMSA in marketing, trade marketing, and advertising from February 2009 to November 2011, and worked in corporate communication, digital marketing, and CRM at Nestlé from March 2007 to November 2008. Luis Carlos holds a Bachelor's degree from Tecnológico de Monterrey and has completed an executive program at IPADE Business School focused on service management.