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Anika Maessen is an accomplished product leader with extensive experience in the financial technology sector. Currently serving as the Head of Product for the Freemium Ecosystem at Experian, Anika has held multiple leadership roles within the company, including Head of Co.Lab UK and Product Lead for Car & Home. Prior to Experian, Anika was Head of Studio and Head of Product Delivery at Runpath, where responsibilities included product development consultancy for major UK financial brands. Anika began their career as a Product Manager and Insight Analyst at WilsonFletcher and gained early experience in user experience design through internships and positions at various companies. Anika holds a Master of Science in User Experience Design from Kingston University and a Bachelor’s degree in Communication and Multimedia Design from Avans University of Applied Sciences.