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Anita Soflaei is an experienced marketing professional specializing in mobile apps and performance marketing. Currently serving as the Director of Mobile Apps Marketing at Expedia Group since May 2015, Anita has held various roles within the company, including Senior Manager of Performance Marketing and Senior Metasearch Manager. Prior to Expedia Group, Anita worked as the Ecommerce Marketing Manager at alpharooms and held analytical positions at Cheapflights, Octopus.com, and Allthetopbananas.com. Anita holds a Master of Science in Technology Entrepreneurship from UCL and a Bachelor of Science in Mathematics from Queen Mary University of London.