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Francisco Carvajal Henao serves as Managing Director for Perú, Centroamérica y el Caribe at Untold_ since August 2023 and holds the position of Presidente Junta Directiva at APEIM since January 2023. Additionally, Francisco is a Conferencista with EXMA Global A Marketing Education Platform since May 2020 and was a member of the Junta Directiva at IAB Perú from January 2020 to July 2023. With extensive experience at Kantar IBOPE Media from January 2005 to July 2023, Francisco held roles including CEO Clúster Pacífico and Managing Director for Ecuador and Perú. Francisco’s educational background includes a Global Advanced Management Program from IE Business School, an MBA in Marketing from Universidad Latina de Costa Rica, and a degree in Comunicador Social Periodista from Universidad Pontificia Bolivariana, among other qualifications in business administration and digital marketing.