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Alex A. has over a decade of experience in business operations and product marketing, currently serving as the Director of Business Operations at Excelpoint Systems (Pte) Ltd since October 2017. In this role, Alex A. leads initiatives aimed at enhancing commercial sales effectiveness and oversees various aspects of sales performance and incentive governance. Previously, as Deputy Director of Product Marketing from September 2011 to September 2016 at the same company, Alex A. successfully led a team in developing product positioning, managing product launches, and driving demand generation, resulting in a threefold increase in team revenue during that period. Alex A. holds a Bachelor of Arts degree in Business, Management, Marketing, and Related Support Services from Northumbria University and has additional qualifications from Ngee Ann Polytechnic and Trailhead by Salesforce, along with experience as an ISO internal auditor.