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Amanda Patterson is a seasoned marketing professional with extensive experience in the fitness industry, currently serving as Senior Marketing Manager at Excel Fitness Holdings since May 2016. In this role, Amanda manages advertising and digital marketing strategies for over 150 Planet Fitness locations across nine states, focusing on new club openings and development while collaborating with marketing agencies and the national brand. Prior to this, Amanda held various marketing roles within the same franchise, steadily increasing responsibilities from Marketing Coordinator to Marketing Manager. Amanda also has experience in content creation, sales support, and operations within diverse industries, including a position as Head Online Content Creator at Hyman Interiors and Director of Marketing at CaterSquad. Amanda holds a Bachelor of Arts in Communication with a minor in Psychology from the College of Charleston.