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Juan Fernando Estrada is an experienced sales and communication professional currently working as an Ejecutivo de Ventas Ford at Excel Automotriz since September 2023. Previously, Estrada held roles in international sales and project expansion at Coincoq - Citrex, where responsibilities included developing sales processes and managing customs procedures. Other significant positions include Director de Cuenta at el taier DDBº, Senior Customer Service Associate at Fiverr, and General Video Editor at Blessure Guatemala. Estrada’s earlier career includes roles as Digital Strategist at Burson-Marsteller, Jefe de Relaciones Públicas with the Partido Politico ADN, and Ejecutivo de Cuentas Jr at Communication Consulting Group. Estrada started as a reportero de investigación at Periódico Prensa Libre. Educational qualifications include a Licenciatura in Journalism from Universidad del Istmo and diplomas in digital communication and film editing.