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Valeria Calderón

Social Media Marketing Manager at Ex2 Outcoding

Valeria Calderón has a diverse work experience in marketing and project management roles. Their most recent position was as a Social Media Marketing Manager at Outcoding, where they developed and implemented comprehensive social media strategies across various platforms. Prior to this, Valeria worked as a Marketing Specialist at VMware, where they promoted professional development and engagement events to non-VMUG members. Valeria also served as a Brand Marketing Lead at AR Holdings, where they managed marketing strategies for multiple retail brands. Valeria's experience also includes senior project management roles at 2FitChallenge and Dorothy.agency, where they were responsible for user experience strategies, stakeholder management, and resource allocation. Earlier in their career, they worked as a Junior Account Executive at Upgrade Comunicación and Mariana's Place, gaining experience in data analysis, project governance, and risk management. Valeria started their career as a Marketing Communications Intern at Gutis Ltda, where they focused on induction processes and trade marketing strategies.

Valeria Calderón's education history begins in 2017 when they enrolled at Universidad Latina de Costa Rica to pursue a degree in Public Relations/Image Management. Valeria completed their studies in this field in 2020, earning a Bachelor's degree.

In 2020, Valeria continued their academic journey at the same university and pursued a Licentiate degree in Digital Communication and Media/Multimedia. Valeria dedicated herself to this program until 2023, when they successfully completed their studies.

Valeria's pursuit of education did not stop there, as they enrolled in EUDE Business School in 2023 to further expand their knowledge. For a year, they dedicated herself to the program and obtained a Master's degree in Strategic Marketing and Digital Communications in 2024.

Overall, Valeria Calderón's education history shows a progression from a Bachelor's degree in Public Relations/Image Management to a Licentiate degree in Digital Communication and Media/Multimedia, and finally, a Master's degree in Strategic Marketing and Digital Communications.

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