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Will Swales is an experienced professional with a strong background in SEO and digital marketing. Currently serving as the SEO Program Manager at evo since August 2021, Will maximizes the value of the Organic Search channel for evo's eCommerce website and related travel adventures. As a Co-Founder of Zwell, established in April 2020, Will contributes to making residential home energy more accessible and sustainable in the United States. Previously, as the Director of Analytics at Global Strategies International from November 2015 to August 2021, Will directed a team in leveraging search data for Fortune 100 clients and developed integrated search offerings. Will's earlier roles at evo.com included strategic and senior positions focused on digital marketing and customer acquisition from September 2004 to November 2015. Additionally, Will has experience as a Ski Instructor at Aspen Skiing Company and completed an International Business Internship at Salomon. Will holds a Bachelor of Science degree in Finance and French from the University of Colorado Boulder - Leeds School of Business.