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Athena von Würzen is a Senior UX Researcher at Eviden since August 2023, previously serving as a User Experience Researcher at XING from October 2018 to August 2023, where progression included roles as a Junior User Experience Researcher and Working Student in User Experience Research. Athena's early career also features experience as a Working Student in Market Research at Ipsos, an Online Marketing Working Student at Triton Sport-Consulting GmbH, and internships in E-Commerce at LASCANA and Sales and Account Management at shopping24 internet group. Athena holds a Master of Business Administration with a focus on Marketing from Fachhochschule Wedel (2016 - 2019) and a Bachelor of Business Administration in Marketing from the University of Hamburg (2011 - 2015), along with a University Credit Program in Business from the University of California, Riverside in 2018.