Laurie Lucas has a strong background in strategic planning and healthcare communications and marketing. Laurie started their career in 1994 as an Executive Vice President at ProEd Communications, where they focused on strategic marketing development and planning for pharmaceutical and biotech products. Laurie also handled new business development and maintained client relationships. From 2005 to 2007, they worked as a VP and Group Account Director at Discovery Chicago, where they were responsible for strategic marketing development and planning for pharmaceutical and biotech products, as well as cultivating client relationships and developing revenue forecasts.
In 2007, Lucas became a Principal at L3 Healthcare Marketing, specializing in strategic healthcare communications and marketing consulting for novel products, technologies, and services. Laurie provided content plans and materials for multi-channel initiatives. From 2013 to 2017, they served as Vice President and Co-Owner at Startek Inc., overseeing marketing initiatives, administrative functions, and implementing a marketing plan to grow the customer base.
In 2017, Lucas joined Intouch Solutions as Group Director of Strategic Planning, where they supported clients in business planning and enhancing their market knowledge. Laurie provided strategic development services and multi-channel initiatives for various healthcare communications and marketing initiatives. In the same year, they also started working as SVP of Strategic Planning at Eversana Intouch Proto, an affiliate of Eversana Intouch.
In 2019, Lucas transitioned to the role of SVP of Strategic Planning at Intouch Group, where they continued to focus on strategic planning for healthcare initiatives.
Overall, Lucas has a wealth of experience in strategic planning, healthcare communications, and marketing across a variety of industries and positions.
Laurie Lucas attended Ohio University from 1989 to 1993, where they pursued a Bachelor of Science (BS) degree in Communications.
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