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Carrie Potter is currently working as a Group Creative Director at Intouch Solutions since March 2021. Prior to that, they were the VP, Creative Director at Area 23 from February 2020 to March 2021. Carrie has also worked as a Freelance Creative Director/Writer at Harrison and Star from April 2019 to February 2020. Carrie held the position of SVP, Creative Director at PIXACORE from July 2018 to April 2019. Before that, they worked as SVP, Group Creative Director at JUICE Pharma Worldwide from January 2012 to July 2018. Carrie's work history also includes roles at BioLumina NY and BioLumina as VP, Group Copy Supervisor and Group Copy Supervisor respectively, Abelson-Taylor as a Senior Copywriter, Lyonheart as a Senior Copywriter, and Grey Healthcare Group as a Copywriter and Managing Editor.

Carrie Potter earned their BA in English and Creative Writing from the University of Wisconsin-Madison between 1986 and 1990. Carrie then went on to pursue an MA in Creative Writing at New Mexico State University, which they completed from 1992 to 1994.