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Adam is a repeat entrepreneur with a great interest in online social dynamics. He was a co-founder of Fotolog, a pioneering international photo-sharing community that encouraged people to share little updates on their lives via images. He was also part of the team that launched sixdegrees.com, the first major online social network and is an inventor on US patent 6175831 ("the social networking patent") currently owned by LinkedIn. Adam is the co-author of In Case You Get Hit By A Bus (Workman Publishing, Dec 2020).